An increasing proportion of societies in Malaysia are searching for Traditional Chinese medicine. The use of alternative medicine and therapy has been increased. Patients are turning to alternative and natural medicine to find cure and to maintain their health. Patients has pursued alternative medicine because of their concerns about drug side effects and the desire to find alternatives to the less than adequate drug therapies. However, concern is raised on capability of an alternative medicine practitioner, i.e. whether they have gone through a formal education / training.
AIM Healthcare (Asian Integrated Medical Sdn Bhd) is promoting integrated medical treatment by choosing the best combination from east (Complimentary medicine) and west (Modern medicine). AIM Healthcare believes that bridging the gap between conventional medicine and complementary medicine (Traditional Chinese Medicine) will lead to the improvement of patient care and choices. We hope to create a network of professionals who seek to continuously improve their understanding of alternative therapies and to incorporate an integrative approach to health care. Our logo sends a clear message on integrative medicine where the blue cross on the left which symbolise modern medicine treatment whereas the green leave on the right symbolise complimentary medicine treatment/Traditional Chinese Medicine.
Advocates of integrative medicine claim that the key to effective treatment is a customized long-term health plan that encourages and supports a healthy lifestyle for patients.